Nothing has contributed more to the oppression of women than the obsession with female virginity. Restrictions on women’s freedom in both western and eastern societies all stem from the misogynistic belief that women must remain untouched until their wedding nights.
Whilst things have relaxed somewhat in the west, the patriarchal preference for female youth and purity (and what is youth if not a signifier of purity?) has been seized upon as a money-making venture by opportunistic advertisers who, in preying on women’s insecurities about age and attractiveness, have convinced women to act against their own interests.
While women in the west are surgically repairing their hymens to ‘regain’ their virginity to give as anniversary gifts to their husbands, Middle Eastern women who dare to have sex before marriage are having thesame surgery to fool their new husbands into thinking they never lost theirs.
But I can think of nothing that exemplifies the unholy alliance of capitalism and patriarchy as much as this ad for 18 Again, a ‘vaginal tightening and rejuvenating cream’ currently being marketed at Indian women.
I might just become a hermit and hide away from the world, because I do not have enough tears nor the mental fortitude to deal with this level of fuuuuuuuuuuuu…