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jasonpermenter:

I’ve mentioned The Kraken Rum a couple of times before. I know.
But so, well, long story short: a very nice lady named Kristin who works for The Kraken Rum team sent me their full promotional kit*, which is even more bad-ass than I could’ve imagined. More photos as soon as I have time to give it justice. In the meantime, here’s a teaser photo of the full box and one of the many treasures inside: proof of the mysterious Kraken’s existence in the guise of a single tooth.
*(Some design credits, while I’m at it, from Kristin: The bottle & label design was created with Stranger & Stranger, a London based agency. Owner & Creative Director: Kevin Shaw. Art Director: Ivan Bell. The media kits and advertising pieces were created with Dead As We Know It, a Brooklyn based agency. Owner & Creative Director: Mikal Reich. Art Director: Charmaine Choi.)

Dear Jason,
I hate you.
I was happy before your first Kraken Post. I was jealous of the graphical beauty and the seductive colouring of the rum. Then annoyed when I could not find it in Australia.
But this? This is too much.
Yours in eternal jealousy,
Taiss.

I’ve mentioned The Kraken Rum a couple of times before. I know.

But so, well, long story short: a very nice lady named Kristin who works for The Kraken Rum team sent me their full promotional kit*, which is even more bad-ass than I could’ve imagined. More photos as soon as I have time to give it justice. In the meantime, here’s a teaser photo of the full box and one of the many treasures inside: proof of the mysterious Kraken’s existence in the guise of a single tooth.

*(Some design credits, while I’m at it, from Kristin: The bottle & label design was created with Stranger & Stranger, a London based agency. Owner & Creative Director: Kevin Shaw. Art Director: Ivan Bell. The media kits and advertising pieces were created with Dead As We Know It, a Brooklyn based agency. Owner & Creative Director: Mikal Reich. Art Director: Charmaine Choi.)

Dear Jason,

I hate you.

I was happy before your first Kraken Post. I was jealous of the graphical beauty and the seductive colouring of the rum. Then annoyed when I could not find it in Australia.

But this? This is too much.

Yours in eternal jealousy,

Taiss.

Source: jasonpermenter